![]() ![]() 'It’s a story of joy of life, of passion, of humanity, of people, of real life, of irreverent glamour, of provocation, of confidence, of simplicity, of immediate feelings and emotions. That’s an ouverture to get excited about. Gucci reveals its latest Spring Summer 2024 Collection Gucci Ancora, the debut show under the artistic vision of Creative Director Sabato de Sarno. At the very least, they open the door to any number of additional collaborations between fashion and Hollywood. What if these videos were shoppable? What if you could scroll over the faux-fur-lined loafers in episode three, Welch’s pleated lamé dress in episode six, or Calderoni’s three-piece suit in the series finale, and click to purchase? What if you could binge watch and buy at the same time? For years and years the industry has problematized the months’ long gap between runway shows and shipments, and the disconnection between desire and deliverability. (Certainly, the diffuse nature of the spring 2021 collections, which began in New York in early September and won’t wrap until early December when some of Michele’s fellow Kering designers launch their collections, makes the work that editors do of summing up the season’s overall fashion message more challenging.) Still, there are glimmers of something potentially game changing for not just Gucci, but also the industry in Ouverture. In a season of experimentation both analog and digital, Gucci’s project-90 edited minutes shot in Rome over a period of 20 days-ranks among the most ambitious and the most esoteric.ĭoes a seven-episode miniseries do the work of a 10-minute runway show, though? The reappearance of familiar looks from Michele’s Gucci debut circa 2015 might seem to suggest otherwise. “I could see through his eyes,” Michele said at a joint press conference earlier this month. Faced with the impossibility of a runway show amidst the COVID-19 pandemic, the Gucci creative director organized a collaboration with Van Sant, a filmmaker whose circuitous, oblique storytelling he’s long admired. The words could’ve come out of his friend Alessandro Michele’s mouth this season. But I think that’s the most exciting place to work in.” ![]() You don’t know if you love it or hate it because you don’t really know what it is yet. “It’s always an uncomfortable moment, I think, when you find the thing. Frida Giannini is from a different generation than Milans other female designers, and she sees fashion from a. “When it comes to making art it’s about finding the thing you’ve always wanted to see that has never been made,” Styles speaks into a phone. In episode three of Ouverture of Something That Never Ended, the miniseries that Gus Van Sant and Alessandro Michele codirected to promote the spring 2021 Gucci collection, the pop star and cultural avatar Harry Styles makes a cameo wearing a pink Gucci tee tucked into eco denim washed shorts.
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